Four decades, one through-line: building.

1984–1999

Media and TV rights — including Mannequin, Dirty Dancing Salsa, and TV rights for Tom & Jerry, Ninja Turtles, Power Rangers and Pokémon.

Sixteen years in media taught me how to read an audience, negotiate rights, and build a brand from nothing. United Vision Media was where I learned that storytelling is the foundation of every business.

2000–2019

Ran a retail merchandising business at Singapore's Changi Airport.

Operating at one of the world's busiest airports gave me a masterclass in high-volume retail, customer flow, and the discipline of running a physical business at scale.

2000–2003

Direct sales in air-control equipment.

My first foray into direct sales. Building a team and a sales system from scratch — this is where I discovered the power of network-driven distribution.

2003–2006

Health supplements.

Moved into the health supplements space, learning the regulatory landscape and the importance of product credibility in a trust-driven category.

2006–2015

Health supplements — scaled across the region.

Nine years scaling a health supplements business across Southeast Asia. Built regional teams, distribution networks, and a culture of performance.

2015–2019

Opened direct sales operations in Shenzhen, China.

Expanding into mainland China required adapting everything — the product, the pitch, the team structure. A humbling and invaluable experience.

2015–2020

Health supplements — VMA Life joined Zinzino in 2020.

Built VMA Life as an independent health supplements brand, then navigated the strategic decision to merge with Zinzino — a global direct-sales group with the infrastructure to take it further.

2020–2025

Led Southeast Asia operations for the global direct-sales group.

Five years leading a region for a publicly listed company. Responsible for partner growth, market development, and building the systems that let a distributed sales force thrive.

2025–Apr 2026

Advisory role supporting the transition.

A deliberate wind-down — ensuring continuity for the teams and partners I'd built relationships with over five years, before turning attention to what comes next.